Your 2021 Kickstarter campaign will be a miserable failure…
UNLESS you read these 17 amazingly simple 2021 Kickstarter tips.
They’ll drastically increase your odds of raising $1 million.
Here’s how to DOMINATE Kickstarter in 2021:
2021 Kickstarter Tips
1. Your product better be trendy AF
Is your product a wallet?
A minimalist watch?
It’s PERFECT for Kickstarter…
To do well on Kickstarter in 2021, your product needs to be one of two things:
- Insanely COOL (high-tech, unique, jaw-dropping).
- Ridiculously AFFORDABLE (priced to SELL).
Want to raise $1 million?
It better be both.
BONUS: Which Kickstarter categories are poised to EXPLODE in 2021?
P.S. Wallets, watches, masks, sanitizers, backpacks, wireless chargers, weighted blankets, and EDC items were all WAY overplayed from 2017-2010.
2. Invest in a first-class video that’s less than 3 minutes long
“But my Cousin Frankie says he’ll shoot everything on his iPhone 12 Pro for FREE!”
Does Frankie have an once of talent?
Or is his only skill getting outrageously drunk at family Christmas every year?
Because I’ll tell you one thing…
Without a tremendously entertaining video, your 2021 Kickstarter project will fail faster than a caffeine-free coffee shop.
These are EXCELLENT examples of the perfect Kickstarter video:
What do they all have in common?
They grab your attention EARLY (within the first 10 seconds).
They don’t waste your time (2-4 minutes long).
They’re entertaining (funny, clever, unique).
Did these take a ton of time to produce?
But a top-notch video is THE most important part of a Kickstarter campaign in 2021.
Maybe you didn’t hear me…
YOUR KICKSTARTER VIDEO IS THE **KEY TO YOUR SUCCESS.**
Think of money spent here as an investment.
Because it is.
3. Your campaign page should look like a children’s book
What does that mean?
WAY. LESS. TEXT.
People are lazy.
(I’ve been wearing the same underwear for the last 11 days for Pete’s sake.)
Kickstarter backers WILL NOT read paragraph after paragraph of text describing your product.
They WILL spend time looking at crisp images and eye-catching GIFs.
Here are a few stellar campaign pages:
4. Choose a Kickstarter category that’s insanely popular
Sorry, twinkle toes, but your dance campaign isn’t going to raise $1 million on Kickstarter.
Honestly, you’ll be lucky if it cracks $1k.
(Or maybe I’m just jealous that I wasn’t cast in my 4th grade musical.)
If you want to succeed on Kickstarter in 2021. you need to launch your project in one of these three categories:
#1. Games – $1.37 billion*
#2. Design – $1.16 billion*
#3. Tech – $1.03 billion*
*Amount raised since 2009.
5. Launching in December is THE kiss of death
Launching in December is like going skiing in July — you’re gonna have a bad time.
People just spent a TON of money on Black Friday and Cyber Monday.
And they’re super busy (getting drunk) during the holidays.
In other words, the LAST thing on their mind is checking out your Kickstarter project.
This piece of Kickstarter advice is absolutely crucial:
Make sure your campaign is live when people would be using your product.
That might sound obvious, but so many creators blow this.
If you’ve created a revolutionary new swimsuit, you may think you should launch in December so you can deliver in June.
You should launch in June so you can deliver in December.
NOBODY BUYS SWIMSUITS IN DECEMBER.
What did I tell you about launching in December?!?
Launch warm-weather projects in spring/summer, even if you’ll deliver months later.
Launch cold-weather projects in fall/winter, even if you’ll deliver months later.
“What if my product isn’t seasonable?”
Shoot for a March or April Kickstarter launch.
Backers’ wallets have recovered from holiday shopping, but we haven’t hit summer vacation season yet when Kickstarter traffic dips.
Spring is a GOLDEN time to launch your campaign.
6. Taco Tuesday is the best day of the week to launch your Kickstarter project
Not just any Tuesday.
As a good luck tradition, creators of $1 million projects often eat tacos on the day of their launch.
Ok, that’s total bullsh*t.
(But I would like to see it catch on.)
What’s not bullsh*t?
The fact that Tuesday IS the best day of the week to launch your Kickstarter campaign.
Kickstarter site traffic is at its peak.
Because the best projects always launch on Tuesdays.
7. Your Kickstarter campaign duration should be between 45-60 days
Most campaigns go with 30 days.
If you don’t like making money.
Here’s the deal:
The vast majority of successful Kickstarter campaigns make money EVERY DAY that they’re live.
So the longer a campaign lasts, on average, the more money it’ll make.
Sure, you’ll have to spend more advertising a longer campaign…
But for good projects, the trade off is worth it.
8. Break Kickstarter’s rules and you’ll be killed immediately
Ok, you won’t really be assassinated.
But you may wish you were dead when your $500k project gets suspended.
I know it’s boring, but take 5 minutes to read Kickstarter’s official rules.
Trust me, it’s worth it.
Kickstarter’s approval process isn’t especially thorough.
So your campaign could be allowed to launch, only to get shut down later.
I’ve seen them suspend $1 million campaigns.
They don’t care who you are or how much you’ve raised.
These major violations can get your Kickstarter project suspended in 2021:
-Your product is already being sold on Alibaba.
-You’re selling the exact same product on your website while your Kickstarter campaign is live.
-You’ve said that your product can do something that it can’t.
(If you claim it’s waterproof, you better be prepared to show that it’s actually waterproof.)
Don’t go through all of the effort to launch your campaign only to have it shut down 10 days in.
Read Kickstarter’s rules BEFORE you go live.
9. Your *public* funding goal should be $10,000 (or less)
“But I wanna raise way more than that!!”
I know, Gary, I know.
But your public funding goal in no way limits how much you can raise on Kickstarter.
Their public funding goal?
10,000 big ones.
Having a low public funding goal lets you FUND QUICKLY and build momentum.
That’s enormously important.
BONUS: Let’s say you need $100,000 to manufacture your product, but you’ve only raised $50,000 with 48 hours left.
You’ve passed your public funding goal of $10,000, but you know you’d never be able to manufacture with only $50k.
In this case, you can simply cancel your campaign and no backers will be charged.
Why not just launch with a public funding goal of $100,000 if that’s how much you need?
Because a massive public funding goal drastically reduces your odds of gaining momentum on Kickstarter.
And early campaign momentum is CRUCIAL to your success.
10. Fewer rewards = better (way better)
You might want to sit down for this, cause it’s gonna hurt your feelings:
Nobody wants to buy a t-shirt with your company’s logo on it.
Don’t waste time offering rewards that distract people from your MAIN product.
In fact, stick to as few rewards as you possibly can.
Ideally 3 or 4.
You can ALWAYS add more rewards to your Kickstarter page, but once someone backs a reward, you can’t fully delete it.
11. Early bird rewards are absolutely CRITICAL to Kickstarter success
Offering an early bird reward is a no-brainer.
Backers EXPECT to see these for the first week of your campaign.
(And sometimes well beyond.)
Increase the sense of urgency to back NOW by adding:
-A quantity limit to your rewards.
-A time limit to your rewards.
BONUS: You can use BOTH techniques at the same time to add extra motivation for backers.
You can continually adjust these limits, too.
You can start out offering 100 early bird units, and bump up the limit to 150 units after day one.
You can make these adjustments right up until your campaign ends.
Once a reward has been backed, you CANNOT alter its text.
So be sure your reward structure is perfect BEFORE you go live.
12. You better have a STELLAR day one (crucial 2021 Kickstarter tip)
If your Kickstarter campaign gets off to a slow start, don’t worry, you have plenty of time to turn things around.
You’re totally screwed.
Lining up a large chunk of funding for your first 24 hours is insanely important.
I’d say it’s the #2 most important key to Kickstarter success after having an awesome campaign video.
How do you line up funding for day one?
Get your friends and family to back your project as soon as it goes live.
Have everyone on an email list, and tell them in advance when you’ll be going live.
(Or get them to “follow” your pre-launch page so Kickstarter notifies them as soon as you go live.)
Can’t get 25 friends and family to back your campaign on day one?
Your product sucks.
If you can’t round up 25 people YOU KNOW to back your campaign, why would a stranger give you money?
If you’re experiencing hesitation, it’s a red flag.
P.S. If your friends are cheap SOB’s like mine, have them “Pledge without a reward” and enter $1.
This will boost your backers numbers, which helps your organic ranking in Kickstarter.
13. Collecting pre-launch email leads is kind of a crapshoot
A lot of people like to shout from the rooftops:
“COLLECT A HUGE EMAIL LIST FOR LAUNCH DAY.”
That definitely doesn’t hurt.
But much more important than the NUMBER of people in your list is the QUALITY of those people.
An email list with 10,000 people is absolutely USELESS if they’re not engaged.
If you bought the list, they won’t convert.
If they don’t know what Kickstarter is, they won’t convert.
There is NO SHORTCUT to building an organic customer list the old fashioned way.
If you already have a database of past customers who like your brand, great.
You should 100% send them an email on launch day.
But collecting thousands of leads through lightly targeted Facebook ads?
That’s pretty much a crapshoot whether you’ll recoup your investment.
14. Hiring a Kickstarter marketing agency is (usually) smart
They really can DRAMATICALLY boost your results.
As with everything in life, you get what you pay for.
Don’t automatically go with the cheapest option.
Do your homework and trust your gut.
Ask past creators who they used and see if they had a good experience.
You can also check out this list of Kickstarter Experts.
15. This is the BEST Kickstarter tip EVER!!!
Not really, but it did get your attention.
You want the same thing to happen when people view your campaign title.
It needs to PIQUE THEIR INTEREST!
It should practically force them to click on your campaign to check it out.
This is super important:
Make it easy for people to Google your product.
These guys didn’t do a great job:
Why it’s bad:
Calling your product “The Smart Backpack” is like naming your son, “Dad” — it’s way too generic.
When you Google, “Kickstarter Smart Backpack,” this campaign (predictably) isn’t on the first page.
Here’s a better example:
Why it’s good:
If you Google, “Orba,” you’re getting to this campaign page.
16. Understand that you’re probably going to fail
62% of Kickstarter projects fail to reach their public funding goal.
Your odds of raising $1 million on Kickstarter are 0.09% (about 1 in every 1,100 projects).
(You’re literally more likely to drown.)
The average amount of money raised by successful campaigns is a mere $23,000.
The facts are daunting.
But they shouldn’t be discouraging.
The #1 most valuable thing you’ll gain from launching a Kickstarter project isn’t money.
You’ll learn who your customers are, what they want, and how much they’ll pay for it.
Kickstarter is the greatest market test on Earth.
Your goal for your first project should be to breakeven.
“BUT I WANT TO GET RICH!!”
But the most successful projects YEAR AFTER FREAKIN’ YEAR are run by serial creators.
People who’ve run multiple projects are the ones who raise $1 million.
So consider this first run an unmatched learning experience.
And if you make a little money along the way, more power to ya.
17. But you gotta push that button
If you don’t push launch, I can only promise you one thing…
You’ll go to your grave wondering what could have been.
I know it’s scary.
But that’s life.
You try, you fail, you learn.
And over time, you make progress.
Kickstarter isn’t a science.
You can do everything right and still fail.
But why on Earth does that mean you shouldn’t try?
In 1987, Jim Valvano gave a speech called, “Cutting Down the Nets.”
In it, he talks about his dad.
“My father gave me the greatest gift anyone could give another person… he believed in me.”
Jimmy V lost the first game of his coaching career by 56 points.
17 years later, he won the national championship.
Jimmy’s dad believed in him, and I believe in you.
Success will come.
But you gotta push that button.
Have more Kickstarter questions or want to share your 2021 Kickstarter campaign?
Shoot us a message at [email protected]
Check out the 73 best Kickstarter campaigns of 2020.