Impossibly strong, Incredibly tough

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Outdoor style for the urban man

The Urban 30 and the Urban 30 Pro are military-grade backpacks designed with the urban outdoorsman in mind. Backed with the world-renowned Dyneema® fiber and CORDURA® fabric technologies, your Urban Series backpack is guaranteed to withstand a lifetime free of defects in material and workmanship. Plus, its sleek, minimal design ensures that you can be proud to wear the Urban 30 anywhere: from the office to your next great adventure.


The Urban 30 and Urban 30 Pro backpacks offer a spacious main compartment that fits everything you need for the daily grind or a weekend getaway. Inside, you’ll find two mesh zippered pockets that keep the small stuff safe. Two outside zip compartments offer on-the-go storage for often grabbed items like sunglasses or water bottles. The Urban 30 Pro gives you quick and easy access to your laptop with a side zipper padded sleeve.

Sleek, Minimalist Design

The Urban 30 backpack looks clean on the outside, so you can easily transition it from play to work. The two outside zip compartments are low profile, with the zipper sliders tucking neatly under the top flap. The Urban 30 closes with a cinch top design PLUS a g-hook closure for an additional safeguard and style.

Dyneema® Fiber

Dyneema® is highly praised as the world’s strongest, lightest fiber. It’s 15x stronger than steel at the same weight, yet soft and cool to the touch. Integrating Dyneema® fibers enhances the already durable fabric to create an impossibly strong and abrasion resistant laminate.


CORDURA® is a collection of fabric technologies known for their durability and resistance to abrasions, tears and scuffs. CORDURA® is widely known and used in a wide array of high-quality products including luggage, backpacks, trousers, military wear and performance apparel.

Urban Series Accessories

The Urban Series full collection includes an the Urban 30 backpack, organizer, wallet and travel kit made tough and durable like the Urban 30. The Urban organizer fits a pair of sneakers, pants, shirts, or whatever else you might need, and the travel kit is sized to fit your toiletry essentials for just the weekend or weeks on the road.

Now Available On Kickstarter