The first pure direct to consumer company introducing Swiss Made watches
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Swiss Designed. Swiss Engineered. Swiss Made.
With an unmatched combination of quality and affordability, we’re introducing five Swiss Made collections like no other. Traditionally crafted, these watches revolutionize the Swiss Made watch industry by cutting out the traditional supply chain and industry mark-ups.
With five beautifully crafted collections, there is sure to be a design that compliments you and your style.
Changing the Swiss Made watch industry
The 5TH proudly introduces the brand’s evolution to Swiss Made watches, combining traditional craftsmanship with contemporary design.
The Swiss series features five new collections that are designed, crafted and manufactured in Switzerland.
By removing the traditional distribution model and building direct to customer relationships, we are revolutionizing the Swiss Made watch industry.
The Designer Collection
It has a beautiful matte, brushed finish with a very industrial look and printed dials.
The Visionary Collection
This collection features highly polished lugs, bezel, and belly case; it has a domed sapphire crystal, hand-applied indices and polished hands with super lumina for added visibility in the dark.
The Adventurer Collection
This collection features hand-applied 3D metal and has a unique blue second hand that watchmakers create by applying a specific temperature to the steel hand.
The Elegance Collection
This line focuses on the details with a highly polished case that will make the watch shine like a jewel.
The Limited Automatic Collection
This collection speaks to the individuals who are deeply passionate about what they do. These watches are not just a reflection of what you can achieve in life, but how you carry yourself throughout the journey.
The watches in the collection have a decorated movement with Cotes de Geneve; glistening 26 jewels; turn brushed lugs, hand-polished belly-case, sapphire crystal; super luminova on hands and indices which glow in the dark.